Countdown to I'VE FALLEN FOR YOU

Wednesday, September 12, 2007

In the news...


First-ever Kim-Gerald starrer to premiere in Cebu

By Marigold P. Lebumfacil

Thursday, September 13, 2007 (INTRO) For the very first time, Star Cinema will hold a Cebu premiere of one of its most anticipated big screen offerings this year.

The teen romance “I’ve Fallen For You,” featuring Cebuana actress and “Pinoy Big Brother” Teen Edition big winner Kim Chiu and her perennial partner Gerald Anderson, will have its premiere showing—ahead of its Manila opening—on September 24 at SM City Cebu.

“This will mark the start of more movie premieres by Star Cinema in Cebu. Cebuanos can surely expect more to come,” Ms. Josie Pereyra of JSP Ads and Promos, which handles Star Cinema events in Cebu, told The FREEMAN Entertainment.

This movie will finally test the marketability of the team-up of Kim Chiu and Gerald Anderson on the big screen, as it has already proven its big draw on television via their successful first-ever primetime teleserye, “Sana Maulit Muli,” which ended early this year.

This early, the movie is predicted to seal their stature as the most promising love team of their generation—with insiders from Star Cinema, who have seen the film’s rushes, saying that the two young artists have taken their onscreen chemistry to a whole new level.

“I’ve Fallen For You” is helmed by TV director Lino Cayetano. This is his first movie as well.

“We’re very proud of what we did for ‘I’ve Fallen For You,’” said Kim. “Direk Lino is such a good director kasi nailabas niya po ang emotions na hindi ko akalaing kaya ko palang ilabas. Natuwa po ako dahil may bago kaming maipapakita sa aming mga supporters,” Kim added.

“Kung paano niyo po kami sinuportahan sa teleserye naming sana ganoon din po ka-warm ang pagtanggap niyo sa amin (in this movie),” Gerald added.

Kim relishes the trust that Star Cinema has given them. “Kaya po talagang todo-todo ang pagtatrabaho namin for ‘I’ve Fallen For You,’ kasi po alam namin na marami ang mag-aabang kung ano po ang kalalabasan nito. At again, uulitin ko po na napaka-proud namin ni Gerald about this project.”

According to media releases, “I’ve Fallen For You” presents and defines love in a new way. For the past months, word has spread about how hard the intense and good-looking young director Lino Cayetano has been working on this first film of his.

The film has been said to be a product of months of planning, shooting, conceptualizing and envisioning, all of which resulted to a project that the cast, Star Cinema and Direk Lino are most proud of.

And Star Cinema is glad with the results. According to producer Marizel Samson-Martinez, “We are very happy that Direk Lino came on board for this project. He is very meticulous, hardworking and it showed in this endeavor.”Mel Mendoza-del Rosario, the film’s screen writer, added, “This is definitely a dream come true for Lino. He made his first narrative/drama with MMK and for me it’s like seeing him graduate to another level. I am not just proud of the hard work, or the passion and dedication he had devoted to his first film, but I am also grateful to God because this is an answered prayer for us.”

The movie is very close to Direk Lino’s heart as he injected family values he grew up with into the film. Direk’s only wish was, “Sana noon pa ako gumawa ng pelikula para napanood ng Daddy ko,” referring to the late senator, CompaƱero Renato “Rene” Cayetano.

“I’ve Fallen For You,” which is shot in the scenic highlands of Tagaytay and Antipolo, delves on young love and how this affects their families and their decisions in life. It follows the story of two young individuals who are faced with very contemporary and real-life situations. How will the story end?

“I’ve Fallen For You” will be shown in 100 cinemas all over the country on September 26, but Cebu will see it first this 24th of September at SM CityCebu.
c/o lian-angelkitty

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